ranking algorithm

The ranking algorithm is the mathematical model according to which web pages are calculated in their ranking order.

The ranking algorithm is one of the best-kept secrets of search engine operators. The algorithms include a hundred and more factors that are included in the search engine results pages( SERP) with different weighting.

Since each search engine uses its own ranking algorithms, constantly developing and modifying them and adding more powerful ones, the same web pages appear in the results pages of different search engines in completely different positions.