programmatic advertising
Programmatic advertising is an automated process for the acquisition and dynamic placement of banner ads on websites.
The banners acquired via ad exchanges or in real time bidding( RTB) can be automatically positioned in near real time and switched according to the specified criteria. The automated process includes criteria such as the number of ad impressions, the ad targeting, the available time period and budget or the switch-on sequence such as the frequency cap or run of site.
The demand-side platform is available for ad trading. It is the demand side for online advertising on which agencies and advertisers exchange and manage their demand.