Power shopping is a form of shopping in e-commerce
. The idea is that several customers join together and ask for the same product. The aim of such a group purchase is to obtain volume discounts from the product provider that an individual customer would not receive. On the Internet, various community shopping platforms offer their members the possibility of power shopping. However, power shopping is also used specifically as a marketing tool by companies in e-commerce. In such a case, it is another form of discounting. The term power shopping is also used synonymously with collaborative shopping.