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Personalisation is a concept for the individualisation of products and services. Internet technologies make it possible to address customers in a personalized way - based on known customer profiles - and to create an offer according to their individual wishes.

Forms of personalization include, for example, a web portal created according to the customer's wishes with individual online news settings and the configuration ofsocial networks

. In the area of personalization of products, mass customization should be mentioned.

Here, the customer has the opportunity to vary certain features of a product, such as the design, according to his own wishes. An example of the application of mass customization is NikeID, with which the customer can personalize sports shoes according to his design preferences.

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Englisch: personalisation
Updated at: 27.03.2013
#Words: 107
Translations: DE