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person to application (P2A)

Person to Application (P2A) is a messaging method in which a mobile subscriber transmits a text message

to an application. In Person to Application, the transmission takes place via Mobile Originated (MO) from the mobile subscriber's smartphone

. Themobile subscriber's message

isdirected at an interaction with the application process

. P2A messaging includes, for example, surveys, voting, contests, lotteries, bookings, or orders. The action always originates from the mobile subscriber and is evaluated and executed by the media receiving platform.

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Englisch: person to application - P2A
Updated at: 11.11.2020
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