Person to Application (P2A) is a messaging method in which a mobile subscriber transmits a text message
to an application. In Person to Application, the transmission takes place via Mobile Originated (MO) from the mobile subscriber's smartphone
. Themobile subscriber's message
isdirected at an interaction with the application process
. P2A messaging includes, for example, surveys, voting, contests, lotteries, bookings, or orders. The action always originates from the mobile subscriber and is evaluated and executed by the media receiving platform.