In the pay-per-impressions model, the view contacts, the page impressions, are recorded on the website and remunerated with the agreed fixed amount per view contact.
However, the recording excludes the website operator's own page views, as well as page impressions that fall below a minimum viewing duration and multiple views by identical visitors. This means that the domain name of the website operator is filtered out. The adjusted value of the page impressions then serves as the basis for the payment and is multiplied by the fixed amount per view contact.
Pay-per-impression models can be budget-oriented, i.e. the advertiser can set a fixed amount and once this is reached, the online advertising is no longer placed.