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pay per impression (PPI)

In online advertising, there are various billing models based on viewers, page impressions

, hits or sales. Pay per impressions (PPI) is one such model that uses the view contacts as the basis for calculation. In the pay-per-impressions model, the view contacts, the page impressions, on the website

are recorded and remunerated with the agreed fixed amount per view contact.

Pay-per-x models of web advertising

Pay-per-x models of web advertising

However, the recording excludes the website operator's own page impressions, as well as page impressions that fall short of a minimum viewing duration and multiple viewings by identical visitors. This means that the domain name of

the website operator is filtered out. The adjusted value of the page impressions then serves as the basis for the payment and is multiplied by the fixed amount per view contact. Pay-per-impression models can be budget-oriented, i.e. the advertiser can set a fixed amount and as soon as this is reached, the online advertising is no longer placed.

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Englisch: pay per impression - PPI
Updated at: 10.11.2013
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