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pay per click (PPC)

In online advertising, there are a wide variety of cost-benefit and billing models. Pay per click (PPC) is a payment model derived from the cost-benefit calculation costs per click (CPC).

In the PPC model, a fixed amount is paid for each verifiable click that a website visitor makes on an online ad. The PPC model offers the advantage of planning reliability, as the advertiser can precisely predict the efficiency of an online advertisement in advance and base his budgeting on this.

Pay-per-x models of web advertising

Pay-per-x models of web advertising

Pay per click is predominantly offered by Google in online advertising with AdWords. But other search engine operators also have corresponding offers. The technology is very sophisticated and takes into account the placement of the AdWords, the demand for corresponding keywords and much more.

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Englisch: pay per click - PPC
Updated at: 10.01.2019
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