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opt-out

In online business, a distinction is made between opt-in and opt-out. These are confirmation concepts for online customers for the acceptance or refusal of online marketing messages such as e-mails

. Opt-in is the confirmation of the desire to receive online advertising messages. Opt-out, also known as opting out, on the other hand, is the opposite and gives the online user the option to refuse receiving online advertising. The concept serves as the basis for permission marketing. The non-observance of opt-out declarations by customers is prohibited in Germany.

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Englisch: opt-out
Updated at: 17.04.2012
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Translations: DE