Progressive companies are increasingly using external resources, such as consumers or external experts, in their search for innovation. In this context, one speaks of open innovation.
Such open innovation lays the foundation for the systematic use of all available sources and maximizes a company's innovation potential.
Examples of the application of open innovation include the co-creation approach,in which consumers can contribute their own ideas to product development. Another example is Open Source as the broadest variant of Open Innovation. Henry Chesbrough, Professor at the Haas School of Business, UC Berkeley, is considered the founder of the Open Innovation concept.