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online survey

An online survey is an online survey via the Internet. In an online survey, the target group receives a questionnaire via the

Internet, which must be completed and returned to the relevant institution. The questionnaire is designed in such a way that the answers are stored directly in a database and can be evaluated and analysed using statistical software. In order to provide an incentive for completing the questionnaire, online surveys are often combined with attractive offers such as a free e-book

or participation in a prize draw. Companies use online surveys to learn more about their customers, their demographic composition such as schooling and education, their social status and operational function. Another important aspect of the survey can relate to the company's image, services and products so that they can be improved and adapted to market needs.

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Englisch: online survey
Updated at: 27.03.2013
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Translations: DE