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one click shopping

One-click shopping - also abbreviated to 1-click - allows online customers to buy a product with a single click of the mouse. The method was patented by Amazon in the USA in 2000. Other companies such as Apple have licensed the method and use it in their iTunes store, for example. One-click shopping represents a significant simplification in the purchasing process and reduces online purchase abandonment rates.

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Englisch: one click shopping
Updated at: 17.04.2012
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