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offline marketing

In contrast to online marketing, offline marketing refers to all marketing measures outside the Internet

. Offline marketing generally includes traditional forms of advertising such as advertisements in newspapers or magazines, radio spots, TV commercials, advertisements on electronic billboards, posters, etc. Successful companies usually use a marketing mix of online marketing and offline marketing measures in order to optimally address customers in different life situations and on different sales channels.

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Englisch: offline marketing
Updated at: 07.04.2013
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Translations: DE