offline community

The offline community is a special form of community. Unlike the online community, it is not virtual but exists in real life. The members of an offline community usually have a common focus of interest and can exchange ideas in the context of a face-to-face meeting. From the entrepreneur's point of view, it is important to understand the mechanisms of offline and online communities so that offers can be optimally tailored to them, e.g., through multi- channel marketing.