While on-page optimization concerns all factors that have a direct influence on the website, off-page optimization targets the technical factors surrounding the web pages, i.e. primarily the linking of the website.
Off-page optimization is about improving and optimizing all linking factors. These link marketing factors include link popularity, link value, and various link types such as internal and external links, sponsored links, inbound and outbound links, good and bad neighbor links, and many more. Through all these measures of link building, the ranking and the position in the search engine results pages( SERP) can be improved in the medium term.