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net coverage

In contrast to gross reach, where all target persons of an online advertisement are recorded - even those who have seen the advertisement several times - net reach records all relevant target persons only once.

Persons who see the advertising more than once are filtered out. So that all target persons are only taken into account once, regardless of whether they have come into contact with the advertising once or more than once.

Net reach is thus an exact key figure for the advertising industry and for media agencies and their media plans.

Englisch: net coverage
Updated at: 26.03.2013
#Words: 92
Links: indium (In), contrast, online (OL), account, key (K)
Translations: DE

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