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mobile entry

Mobile entry is a marketing strategy used by mobile network operators and manufacturers of mobile devices to enable a new target group to enter mobile communications

. The mobile entry strategy comprises pricing policy combined with product policy and a corresponding service offering. It can equally target user groups in emerging markets as well as sophisticated user groups that prefer high-quality services

. The entry level for mobile communications is based on the needs and living conditions of the target group: inexpensive handsets and voice services for new mass markets, sophisticated multimedia handsets and corresponding services for users who are not very cost-sensitive because they need the mobility and mobile services.

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Englisch: mobile entry
Updated at: 29.03.2019
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