Microtargeting is a personalised marketing concept that can be used extremely efficiently and in a target group-relevant manner to improve the level of awareness of people or companies.
Microtargeting is a systematic approach to identifying and targeting groups of people according to their demographic characteristics or political views. The associated targets are reached via online services, social media or through traditional communication channels such as phone calls
or home visits. In microtargeting, the target groups are extracted from an immense pool of data using data mining. The messages sent with microtargeting are PR and image information. The precise selection and delimitation of the target group ensures that the addressed groups of people identify with the transmitted messages. Acceptance is therefore extremely high and so is the success.