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mapvertising

Mapvertising is a form of online advertising. It refers to the placement of advertising on online maps such as Google Maps, Virtual Earth

, Yahoo Maps and route calculation websites such as Map24.

Mapvertising, location-based advertising

Mapvertising, location-based advertising

The displayed search results in the map are provided with advertising references that are spatially related to the search. These advertising cues are called geo-contextually targeted display ads. Mapvertising can take the form of banners, or it can show the geographic location of stores or restaurants directly on the map.

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Englisch: mapvertising
Updated at: 12.05.2012
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