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location intelligence (LI)

Location Intelligence (LI) is location-based marketing that aligns geospatial data with business data.

Location Intelligence is concerned with tracking containers, pallets, goods, equipment and people, and correlates this data with logistics data, trade data and market data to gain information about its customers and their location. When analyzing the data, the LI method uses data in the data warehouse

, and the results flow into business intelligence systems. In Location Intelligence, the location and encirclement of products and people is supported by geofencing and GPS modules.

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Englisch: location intelligence - LI
Updated at: 26.01.2016
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