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location based media (LBM)

Location-based media (LBM) are local communication media that are functionally tied to a location.

The location-based nature of location-based media does not necessarily refer to the media content that can be fed directly to users ' mobile devices. Since location tracking or other positioning methods such as WLAN Positioning System( WPS) or RFID allow location to be determined directly and in real time, the media content can be injected according to location and trigger real social interactions among users. The content can relate to the geographic, historical and cultural significance of the location as well as to the cognitive interaction of the viewer.

Informations:
Englisch: location based media - LBM
Updated at: 19.10.2020
#Words: 103
Links: media, communication (COM), content, location tracking, positioning
Translations: DE
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