Location-based advertising (LBA) is online advertising that is sent to customers' mobile devices - smartphones, PDAs, etc. The decisive factor here is that the advertising is tailored to the customer's location. The key factor here is that the advertising is tailored to the customer's particular location.
The location-based services( LBS) offered to mobile users thus refer to offers from retailers in their local area. In the case of M-Couponing, for example, this could be a three-for-two coupon from a fashion retailer, or information about the premiere of a new Audi model at a car dealer.