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list management

List management is directly related to list broking

. List management involves the preparation, management and maintenance of address and mailing lists according to specific regional or personal aspects using databases and database management. The prepared address or mailing lists are then offered to direct marketers, publishers, media companies or online retailers for email marketing, digital marketing, social media marketing or direct mail campaigns.

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Englisch: list management
Updated at: 26.03.2013
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Translations: DE