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list broking

List broking is about trading mailing lists

. It is an address trade used in marketing and direct advertising. Every single e-mail address represents a potential contact and thus a value for the advertising industry and agencies. This is why these addresses

are actively traded by list brokers. In purely legal terms, the e-mail addresses may only be used for e-mails or other online advertising measures after an opt-in by the consumer, which indicates consent to receive advertising contacts.

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Englisch: list broking
Updated at: 24.05.2012
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Translations: DE