link marketing

Link marketing includes all activities with which the quantity and quality of inbound links can be increased.

Since inbound links play a decisive role in search engine optimization, the focus of link marketing is on these links and their increase.

Inbound links are of particular interest because they bring additional traffic from the linking site, and the number and quality of inbound links can increase the ranking of the linked website. In link marketing, attention must be paid to the level of awareness and the ranking of the linking domain, and to the fact that it has a high level of acceptance and is not rated as a Bad Neighborhood. Another aspect for link marketing plays the link text, which is captured by the robots and evaluated by the search engines.