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layer ad

Layer ads are special banners that overlay an open browser window. Translated, the term layer ad means layer ad. Unlike pop-up banners

, layer ads do not open a new browser window. Layer-Ads can be animated Flash-Banners or DHTML-Banners, they appear frameless and also transparent and lay over the opened web page

. Layer-Ads have a high attention, but also cause a high "click away rate".

Layer-Ad

Layer-Ad

Often Layer-Ads are a nuisance for the internet user because they open automatically and in some versions cannot be clicked away or only with difficulty because the closing function is hidden. Some Layer-Ads close automatically after a certain time.

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Englisch: layer ad
Updated at: 10.02.2020
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Translations: DE