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launch

Launch means introduction, relaunch means reintroduction. The term launch is equally used for the market introduction of a new product or software, for new websites

, the opening of a company but also for new advertising campaigns. Relaunch, on the other hand, stands for the new start, the reintroduction or the new development of a product, website or advertising campaign with a new technical or conceptual orientation.

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Englisch: launch
Updated at: 26.03.2013
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