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keyword targeting

Keyword targeting is a form of online advertising based on the keywords that the user has entered into a search engine. Once a user enters the keywords, only topic-relevant banners or text ads such as AdWords are displayed.

Keyword targeting

with topic-relevant ads

with topic-relevant ads

Keyword targeting ensures that the user does not see banner ads that cover other topics.

Keyword targeting is not only supported by search engine operators, but also by web portals that take into account the topic relevance of the website when displaying advertisements. The displayed banners then fit thematically to the content of the website.

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Englisch: keyword targeting
Updated at: 03.04.2018
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