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interstitial banner

Interstial stands in German for interstitial, which means in between. In terms of banners and the large-scale interstitial banner, an interstitial banner is a pop-up banner that is placed in between or on top of a web page

and covers the entire browser window. Interstitial banners are triggered by a page change or

aclick

on abutton or a hotspot. The interstitial banner is placed on the browser window after opening and covers the browser

for a certain period of time. In some versions, it cannot be clicked away, but disappears automatically after the set period of time. The banner itself can be animated or work as Flash.

Example of an interstitial banner

Example of an interstitial banner

Interstitial banners and the superstitial banners that work differently are similar to a television advertisement. They have a high attention, but they are perceived as annoying, because you have no handling against them.

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Englisch: interstitial banner
Updated at: 09.07.2012
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Translations: DE