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interactive marketing

Interactive marketing is a sub-strategy in marketing that aims to interact

with the consumer. In interactive marketing, this is mostly done through digital communication options via the Internet or mobile smartphone applications. Social networks are a place where companies increasingly use interactive marketing to initiate feedback on products and advertising campaigns. The information gained through interactive marketing can be used by the company to better adapt its products or services to customer needs and to increase consumer loyalty.

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Englisch: interactive marketing
Updated at: 18.11.2020
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Translations: DE