Instore TV is a form of TV advertising that is broadcast directly in the business premises of e.g. department stores or electronics suppliers.
Instore TV is mostly infomercials or other forms of teleshopping
thatmarket products in need of explanation. The advantage of in-store TV is the natural geographical proximity to the product being sold, making it easy for the consumer to make an actual purchase decision.
In the Internet, there are adapted forms of in-storeTV
, in which, for example, an infomercial is called up either automatically or on click when a product is called up in the online shop.