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Influencers are people who influence third party purchasing decisions on social networks. They use their followers to influence them to buy products, fashion items, accessories, beauty creams, spa treatments, hotel stays and anything that makes life more enjoyable.

Influencers use the various social platforms such as Twitter, Facebook, TikTok, Instagram and YouTube to reach their followers. To keep followers engaged, social media messages occur regularly, in many cases daily or multiple times a day. Analytics can be used to analyze and classify the followers and reach of the message. The presentations influencers use to address their followers are multimedia and can include video, audio, text, photos, and graphics.

Influencers can market products and lifestyles, as well as enhance brands and corporate image.

Crucial to the income that influencers generate is the number of followers. For this purpose, the number of followers is given a prefix. Influencers with up to 10,000 followers are called nano-influencers. Up to 50,000 as micro-influencers, up to 500,000 as mid-tier influencers and up to 1,000,000 followers as macro-influencers. The two highest groups are mega-influencers, who have up to 5,000,000 followers, and celebrity influencers, who have over 5,000,000.

Englisch: influencer
Updated at: 11.01.2022
#Words: 185
Links: third, Facebook, social media, message (MSG), address (A)
Translations: DE

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