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On the one hand, image in computer graphics stands for picture or graphic

, on the other hand in the field of marketing for reputation, character image, nimbus and impression. The marketing-relevant image is about the overall impression of a person, a product, a company or an organization. It is a perception with which people evaluate other people or companies and products; purely subjective. Image is measured

on an empirical basis. Image is about the opinion of third parties,

which can be emotional, factualor


It is about how third parties portray the image to others. This involves an infinite number of interpretations of perception, starting with the appearance, the self-presentation, the presentation of the website, the company logo or the products, the name and nimbus of the company, its prestige, reputation and renown.

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Englisch: image
Updated at: 27.03.2013
#Words: 105
Translations: DE