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horizontal marketplace

Horizontal Marketplaces are a special form of Electronic Marketplaces (EM) in Business-to-Business

(B2B). Horizontal marketplaces are the counterpart to vertical marketplaces. Vertical Marketplaces are electronic purchasing platforms that sell products and services along the value chain on the Internet

for a specific sector or industry, such as automotive or chemicals, and are therefore cross-sector marketplaces.

Horizontal marketplace using the example of Westfalia

Horizontal marketplace using the example of Westfalia

Horizontal marketplaces, on the other hand, sell specific products for e.g. office supplies or workwear to companies from different industries and are thus cross-industry.

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Englisch: horizontal marketplace
Updated at: 12.05.2012
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