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gross rating point (GRP)

Gross Rating

Point (GRP) is a parameter for evaluating advertising, which originates from television advertising and can be used to compare advertising media. The Gross Rating Point is the number of contacts in relation to a target group. Specifically, it is the net reach in percent multiplied by the average contacts. Since the reach

can be related to a target group, the GRP value can be calculated from the quotient of the number of contacts and the absolute number of target persons of a target group.If, for example, 70 % of a defined target group is reached and each target person has seen the advertisement four times, then the GRP value results from the multiplication of 77 % and 4, as the GRP value is 280.

This evaluation can also be transferred to online advertising.

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Englisch: gross rating point - GRP
Updated at: 14.08.2012
#Words: 172
Translations: DE