Geomarketing adds geographical information to traditional marketing. By precisely classifying customers geographically, individual market differences can be used to promote dedicated products.
The geographic classification of buyers is reflected, for example, in their social structure, which can be measured in terms of purchasing power and product selection. In geomarketing, customers' geodata feeds into the regional planning strategies of marketing and sales departments.
Geomarketing can relate to federal states, regions or city districts, and the strategies based on this are reflected in the range of products offered, with high- or low-priced products. Corresponding concepts can also be realized in web advertising, by selecting geographical areas.