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fake banner

Fake banner is a form of banner that pretends to be information, function or application, but is ultimately pure banner advertising. An example are alleged error messages of the computer system. The goal of fake banners is increased attention from the Internet user and an increase in click-through rates

. Fake banners are used to counteract the phenomenon of banner wearout or banner blindness

among customers. From the Internet user's perspective, the banners are extremely annoying and often cause a negative association with the product ultimately advertised in the banner.

Fake banners with sweepstakes

Fake banners with sweepstakes

One functionality faked by fake banners can be a scroll bar, but when clicked, it leads to another website. So the scroll bar functionality is just faked. Fake banners can also contain promises or prize messages to encourage the user to click on them. Configuration or tariff changes can also be faked in a fake banner. Even buttons for pretending to "cancel" can have a fake function and lead to another website when clicked.

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Englisch: fake banner
Updated at: 19.03.2013
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