For online marketing, the entry page, also called the landing page, and the exit page are of particular interest. The interest of the visitor can be recognized on these web pages. He reaches the Entry Page through links from other websites or search engines. It is the web page that the visitor
sees first. The Exit Page is the web page where the visitor leaves the website. With product offers it can be discussed why the visitor left the website at the exit page and did not generate any sales. He may have been uninterested, overwhelmed by the offer, not found the right product, or left for some other reason. With most entry pages, conclusions can be drawn about the product offer and the sales process that was not completed.