exit page

For online marketing, the entry page, also called the landing page, and the exit page are of particular interest. The visitor's interest can be recognized from these web pages. He reaches the Entry Page via links from other websites or search engines. It is the web page that the visitor sees first.

The Exit Page is the web page where the visitor leaves the website. In the case of product offers, it is debatable why the visitor left the website at the exit page and did not generate any sales. He may have been uninterested, overwhelmed by the offer, not found the right product, or left the site for some other reason. For most entry pages, conclusions can be drawn about the product offering and the sales process that was not completed.