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electronic mall (eMall)

An e-mall is a special form of e-commerce offering. On a central website or platform

, the customer has access to a large number of different online brand presentations and corresponding purchase options. The e-mall provider bundles the relevant providers from the buyer's perspective on its website

. Thereare two main forms of purchase and delivery processing:

1. some e-malls allow customers to buy and receive products from different suppliers in one order process.

2. other e-malls act as intermediaries to the different suppliers and the customer must start a separate purchase process with each individual supplier. The e-mall earns through the mediation in the form of a revenue share or flat fee.

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Englisch: electronic mall - eMall
Updated at: 16.10.2012
#Words: 116
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