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electronic customer relationship management (E-CRM)

E-CRM is electronic customer relationship management (CRM). In order to address customer needs individually, E-CRM is implemented with the support of the Internet and mobile communication, with the Internet forming the E-CRM platform.

The advantage can be seen in the fact that customer inquiries and contacts can be directly integrated into the platform via the company website, as well as suppliers and business partners.

Thanks to the stored customer data and the networking of the various departments with each other, marketing, sales and service can be targeted to the customer.

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Englisch: electronic customer relationship management - E-CRM
Updated at: 03.04.2012
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