E-Customer Care is an important sub-component of Customer Relationship Management
(CRM). The aim of Customer Relationship Management is to satisfy customer needs in the best possible way and to bind customers to the company in the long term
. E-CustomerCare supports this objective by providing an electronic information and communication system
for all customer service-related processes. Through E-Customer Care, an agent can process and provide information on a customer request, whether it is made by phone, fax, e-mail, web request or in person, on the same real-time customer information basis. Changes, comments and special customer needs are stored and available to each link in the customer service chain. E-Customer Care can also be used to maintain electronic communication with the customer and inform them, for example, about new models, enhancements or services for the product they have purchased.