Store Assortment (ESA) is a basic strategyof
category management.The ESA concept aims to optimize assortment structures based on analyses of customer requirements
. Theapplication of this basic strategy provides concrete indications of the breadth and depth of
Efficient Store Assortment is a significant component in increasing the performance and profitability of assortment merchandise groups. It is most often referred to as the heart of the category management approach. E-commerce companies regularly apply ESA tools to optimize assortments based on digitally tracked customer shopping behaviors.