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efficient store assortment (ESA)

Efficient

Store Assortment (ESA) is a basic strategy

of

category management

.The ESA concept aims to optimize assortment structures based on analyses of customer requirements

. Theapplication of this basic strategy provides concrete indications of the breadth and depth of

assortmentdesign.

Efficient Store Assortment is a significant component in increasing the performance and profitability of assortment merchandise groups. It is most often referred to as the heart of the category management approach. E-commerce companies regularly apply ESA tools to optimize assortments based on digitally tracked customer shopping behaviors.

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Englisch: efficient store assortment - ESA
Updated at: 14.05.2012
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