efficient store assortment (ESA)

Efficient Store Assortment (ESA) is a basic strategy of category management.

The ESA concept aims to optimize assortment structures based on analyses of customer needs. The application of this basic strategy provides concrete information on the breadth and depth of assortment design.

Efficient Store Assortment is a significant component in increasing the performance and profitability of assortment merchandise groups. It is most often referred to as the heart of the category management approach. E-commerce companies regularly apply ESA tools to optimize assortments based on digitally tracked customer shopping behavior.