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effective cost per mille (eCPM)

Unlike cost per mille (CPM), eCPM is the effective CPM value. It is a relative value for comparing advertising revenues. The eCPM value can be used to compare different forms of advertising and media and, above all, their efficiency. It is not the absolute revenue that the eCPM value indicates, but a value for the classification of different websites.

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Englisch: effective cost per mille - eCPM
Updated at: 05.05.2012
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