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early adopter

Early adopters are early adopters of new technologies or products. This is a customer target group that buys and uses the product immediately after the innovation becomes available. Early adopters are usually willing to pay a higher price for the latest technologies. Late adopters, on the other hand, are those who buy new technologies very late, sometimes years later, and are not prepared to pay an innovation premium.

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Englisch: early adopter
Updated at: 27.03.2013
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Translations: DE