Do Not Track (DNT) is an instruction to advertising networks that they will not further stalk the visitor of a website with online advertising and object to the storage of his data
. This instruction has no legal basis, but is supported by all browsers and respected by many advertising networks. Do Not Track is a feature that can be enabled in browser settings. Normally this feature is disabled, which allows user profiles
to becreated and used for other advertising purposes.
The DNT command is not legally binding, but it clearly states that the user does not want their data to be stored and used for other purposes. Critics of this regulation, on the other hand, argue that tracking and the associated website personalization can improve the user experience and make advertising more targeted.