A Direct Market Reseller (DMR) is a reseller that receives its orders online via its web platform or by telephone via a call center
and delivers its products and services directly to the end consumer. The business model of direct market resellers is based on the discounts they receive from the manufacturer when they buy in bulk, which ultimately translates into their profit margins. More critical is the advice and service. These aspects vary from reseller to reseller. Whereas there are definitely direct market resellers that support the planning, deployment, installation, configuration and service of the products and do not just focus on box sales.