direct market reseller (DMR)
A Direct Market Reseller(DMR) is a reseller that receives its orders online via its web platform or by telephone via a call center and delivers its products and services directly to the end consumer.
The business model of direct market resellers is based on the discounts they receive from the manufacturer when they purchase larger quantities, which ultimately translate into their profit margins. The situation is more critical when it comes to consulting and service. These aspects vary from reseller to reseller. Whereby there are definitely direct market resellers who support the planning, deployment, installation, configuration and service of the products and do not just focus on box sales.