digital signage (DS)
Digital signage(DS) means digital signs, digital signage or digital guidance systems. It is a networked presentation technology with which information can be transmitted quickly, dynamically, purposefully and also interactively to interested parties or fleeting viewers.
Digital signage has a high attention and topicality character, because the presentations can include the complete media palette - texts, images, animations, photos, videos. The displays are used in marketing for advertising and sales promotion in stores, arcades or outdoor areas. Likewise in brand image, for entertainment, for product and conference presentations, in kiosk systems, in traffic guidance and parking guidance systems, for timetables in trains, buses and trains or in merchandising. Digital signage can be displayed on small and large screens to present information, or projected onto projection screens using projectors.
Digital signage, also known as dynamic signage, is used for specific target groups, for example at the point of sale( POS) or point of information( POI) in public authorities, at trade fairs, in showrooms, stores or airports to inform prospective customers and customers or to offer them the opportunity to order or purchase products.
The display presentation and interaction of digital signage systems are imported via a network and can be centrally updated, controlled and managed. The data transmitted from the control center Are compressed and streamed and can be changed and updated in real time. The presentation can be executed in all media forms: static as graphics or photos combined with offer texts and sound background, dynamic as video or animation or interactive with interaction via touch screen, buttons, cursor or speech.
Technically, these are networked displays with Open Pluggable Specification( OPS), which are controlled and monitored from a control center. Signals are retrieved either via the network, from a cloud, from a media player or USB stick and presented on the displays. Examples of digital signage systems are the price displays for gasoline prices at gas stations, stamp machines in post offices, information systems in tourist offices, electronic offer displays in supermarkets, electronic billboards, and many more.